In general, Digital Fingerprinting technologies assign a unique identifier or “Machine-ID” to a user’s computer to identify and track the computer. The Angus Reid Forum will not use Digital Fingerprinting technology (the “technology”) to collect personal information, or track the online activities, of the user of a computer; and will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer. The technology is used to assist the Angus Reid Forum and our clients in ensuring the integrity of survey results. The technology will analyse publicly available information and data obtained from the computer’s web browser and from other publicly available data points, including without limitation the technical settings of the computer, the characteristics of the computer, and the computer’s IP Address, to create a unique identifier assigned to the computer. The unique identifier will be an alpha-numeric ID. After creating the unique identifier, the Angus Reid Forum does not retain the information ID used by the Technology to create the unique identifier. 

The Angus Reid Forum (a) may link or associate your unique identifier to you and any of your Personal Information, (b) may share your unique identifier with other sample or panel providers; and (c) may receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or another client of the Angus Reid Forum. Any unique identifier(s) received or obtained by the Angus Reid Forum and linked to a specific individual will be protected as if it were your personal information in accordance with this privacy policy. These steps are taken in furtherance of the Angus Reid Forum’s efforts to assist in protecting and ensuring the integrity of survey results, as they allow the identification of fraudulent and duplicate respondents. 

In the event that the Angus Reid Forum discovers or learns of any unethical conduct in connection with the use of the above technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by the Angus Reid Forum to respondents or in violation of applicable Laws and Codes, the Angus Reid Forum will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.